CONTENT PERSONALIZATION SYSTEM AND METHOD

摘要

There is provided a system and method of providing personalized content to a user based on the user's interests and the user's geographical location. The method includes receiving media files from a portable device associated with the user and generating a user profile based on the media files. The method also includes receiving a geographical location of the user from a global positioning system (GPS) device. The method also includes receiving content from a service provider based on the user profile and the geographical location. The method also includes providing the content to the user through an infotainment interface included in a vehicle. The content delivered to the user may include media files such as music or audio/visual files that correspond with the user profile. The content may also include messages about events near the user's geographical location that correspond with the user profile.