SYSTEM AND METHOD FOR INTENT-BASED CONTENT MATCHING

摘要

A method and system for generating a profile for a web page. The method and system includes extracting one or more phrases associated with one or more referring URLs to the web page and determining a phrase relevance distribution including a phrase relevance probability for each of the one or more extracted phrases. The method and system further includes applying at least one phrase relevance probability in the phrase relevance distribution to social media traffic directed to the web page and generating an inferred phrase relevance probability for the social media traffic based on the application of the at least one phrase relevance probability.