发明名称 |
METHOD AND SYSTEM FOR ADVERTISEMENT INSERTION AND PLAYBACK FOR STB WITH PVR FUNCTIONALITY |
摘要 |
A personal video recorder (PVR) enabled set-top box (STB) may be operable to store an advertisement and associated playback control information received from a media provider into a storage device in the PVR enabled STB, schedule the stored advertisement for viewing based on the associated playback control information. The PVR enabled STB may be operable to insert the stored advertisement into media content for one or more times based on the scheduling. The PVR enabled STB may be operable to cause display of the stored advertisement and the media content in different transport formats. At a forward/reverse playback position during a PVR playback, the PVR enabled STB may be operable to cause display of the stored advertisement when a play count associated with the stored advertisement is less than a count threshold at the forward/reverse playback position.
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申请公布号 |
US2012308208(A1) |
申请公布日期 |
2012.12.06 |
申请号 |
US201213586968 |
申请日期 |
2012.08.16 |
申请人 |
KARAOGUZ JEYHAN;CHEN XUEMIN;BROADCOM CORPORATION |
发明人 |
KARAOGUZ JEYHAN;CHEN XUEMIN |
分类号 |
H04N9/80 |
主分类号 |
H04N9/80 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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