| 摘要 |
An automotive incentive system is described herein that uses vehicle information, location data, customer demographics, and other information to make real-time targeted offers to consumers to encourage particular consumer behavior. The system focuses on the delivery of targeted offers to consumers based on information available from the automobile and geographic information from the car. The system receives vehicle-based information and potentially along with other information identifies one or more offers to provide to the consumer. The system provides an interface through which merchants can add offers to the system and define criteria of consumers and environmental data that trigger each offer. The merchant can specify each of these criteria as well as a corresponding offer. Thus, the automotive incentive system provides consumers with highly relevant offers related to vehicle information and provides merchants with strong sales leads for their products and services.
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