COMPUTING EARLY ADOPTERS AND POTENTIAL INFLUENCERS USING TRANSACTIONAL DATA AND NETWORK ANALYSIS
摘要
<p>The early adopters and potential influencers (EAPI) system, method and computer- readable medium provide a way to identify early adopters and potential influencers. The EAPI system obtains a list of purchases for customers of merchants and/or subscriptions from a transaction tracking system. The EAPI system creates a time- based transaction network, and using a scoring function, the EAPI system determines an early adopter and/or potential influencer ranking among customers in the network. The EAPI system may use one or more customer attributes to determine a customer's influence with respect to different dimensions.</p>
申请公布号
WO2012166660(A2)
申请公布日期
2012.12.06
申请号
WO2012US39718
申请日期
2012.05.25
申请人
GROUPON ZAPPEDY, INC.;L'HUILLIER, GASTON;MACMILLAN, EVAN;LARRIAN, FRANCISCO;ZILLERUELO, RICARDO;KREFT, SEBASTIAN
发明人
L'HUILLIER, GASTON;MACMILLAN, EVAN;LARRIAN, FRANCISCO;ZILLERUELO, RICARDO;KREFT, SEBASTIAN