METHOD FOR PROVIDING ADVERTISEMENT, COMPUTER-READABLE MEDIUM INCLUDING PROGRAM FOR PERFORMING THE METHOD AND ADVERTISEMENT PROVIDING SYSTEM

摘要

A visit-pattern-aware mobile advertising system is provided for urban commercial complexes. In order to provide highly relevant advertisements to mobile users, next visit place is predicted through a probabilistic reasoning technique based on the collected visit place history, and an advertisement to be provided is selected based on the predicted next visit place. Since the advertisement is selectively provided according to the next visit place predicted based on a visit place history of an advertisement receiver, it is possible to increase an advertisement effect.