| 摘要 |
An objective of the present invention is to implement a new "market evaluation investigation device and investigation method" with which, with respect to an object to be evaluated for which numerical measurement using clear units for such as designs of clothing or portable telephones is fundamentally inappropriate, efficient acquisition of evaluation information which is based on a free opinion of an evaluation principal while controlling to the extent possible for the mixing therein of expert subjectivity, and by a specified computation process upon the acquired evaluation information, an easily understood screen display, are made possible. By adopting a component index with which it is possible for the evaluation principal to freely move over a screen and cite components of interest of an overall image (66) of the object to be evaluated, it is possible to efficiently acquire information of the components which receive attention through the eyes of a typical consumer without being constrained by components which the specialists have prepared as objects to be evaluated, and by organizing and grouping the information thus acquired and displaying together with locations and frequencies of components of interest (76a-e), it is possible to easily comprehend investigation results. |
