Method and System for Promoting Social Loyalty Through a Social Network Based Platform

摘要

The present invention provides a system and method of facilitating enhanced customer engagement by integrating multiple channels, particularly social networking platform for interaction with the retailer. The invention utilizes the concept of social coupons to encourage customer's participation in brand promotion by way of incentivizing the customer for interacting with the retailer and also for disseminating the social coupon via social networking platform. The invention thus facilitates enhanced customer visit to the retail touch points on a periodic basis.