MULTIVENDOR GIFT CARD SYSTEM AND METHOD

摘要

The present invention is a system and method for marketing the goods and services of businesses to desirable consumers. The invention is a life event marketing program, tied to significant proven triggers for consumer spending in the life of a consumer: a marriage, birthday, and the birth of a baby. In each instance, the invention targets primarily female consumers, and provides them with a set of gift cards redeemable at local businesses, tied to a tracking and evaluation system that allows evaluation of the use and effectiveness of the system and method.