| 摘要 |
Methods and apparatus are disclosed to predict new product performance metrics. An example disclosed method includes selecting a product hierarchy tree based on a distribution measure for a new product, identifying a segment location of the product hierarchy tree for the new product, retrieving a relationship matrix associated with the segment location of the product hierarchy tree, the relationship matrix comprising available product performance coefficients and attribute information, identifying a spatial location for the new product in the relationship matrix based on the attribute information, calculating, using a programmed processor, an impact parameter based on the spatial location within the relationship matrix, and calculating the performance metric for the new product based on the impact parameter and a channel sales value.
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