摘要 |
A method of establishing a referral network for the enrollment of individuals in a geriatric healthcare insurance plan comprising identifying an age-eligible population; developing and implementing recruiting strategies to establish a relationship with the age-eligible population; and generating potential members from the age-eligible population for enrollment in a geriatric healthcare insurance plan as senior class members; and engaging senior class members to become ambassadors that represent the geriatric healthcare insurance plan to other potential members. Ambassadors may be remunerated under an incentive program which pays a predetermined bonus for every potential member that enrolls in the geriatric healthcare insurance plan due to the direct or indirect participation of the ambassador prior to the potential member's actual enrollment.
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