COLLECTION OF MARKETING INFORMATION DEVELOPED DURING VIDEO GAME PLAY

摘要

A system and method for collecting marketing information related to a video game including a physical object such as a toy. The system includes a game console having a processor for executing instructions to conduct video game play using the physical object. During the game play, data related to the toy may be stored for on the physical object or game console and provided to a server for use in developing a marketing strategy for promoting a product.