| 摘要 |
A method for identifying a user of a communal media device comprises: profiling a user based on media consumption at a user personal media device 101-103, e.g. smart phone, tablet computer, laptop, or music / video player, forming a user profile; determining that the personal media device is associated with the location of a communal media device 100 â e.g. a television, home entertainment system, set-top box (STB) or digital video recorder (DVR) - operable to receive media content from a content delivery system 104; linking the user profile of the personal media device with the communal media device in the content delivery system; and correlating the user profile with media content accessed by means of the communal media device so as to identify when the respective user is receiving media content from the content delivery system by means of the communal media device. A corresponding system, based on plural personal media devices, is also claimed. Thus, targeted, personalised advertising may be provided for individual users of devices such as mobile phones that are linked with a communal device, e.g. family or household STB or DVR, rather than ads simply based on profile preferences of the communal device bill payer.
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