DYNAMIC GENERATION, DELIVERY, AND EXECUTION OF INTERACTIVE APPLICATIONS OVER A MOBILE BROADCAST NETWORK

摘要

A method for delivering interactivity event applications to receiver devices in a mobile multimedia broadcast system comprises receiving interactive content comprising interactive sequences from content providers. Interactivity event information is generated, which comprises application data and metadata. The application data comprises interactive elements information and the metadata comprises an event start time field and a validity duration field. An interactivity event application is generated based on the generated interactivity event information, and is executed based on an interactivity event activation.