| 发明名称 |
APPARATUS AND METHOD FOR MARKETING-BASED DYNAMIC ATTRIBUTION |
| 摘要 |
A computer implemented method and apparatus for determining marketing-based attribution that may be used for targeted and effective acquisition of customers when multiple marketing interactions are employed to target the consumers attention. The method and apparatus provide also provides a mechanism for appropriately rewarding the marketing partners in customer acquisition.
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| 申请公布号 |
US2012290373(A1) |
申请公布日期 |
2012.11.15 |
| 申请号 |
US201113105892 |
申请日期 |
2011.05.12 |
| 申请人 |
FERZACCA MICHAEL E.;MACAULAY CHRISTOPHER M.;SMITH GARY J.;IGNITE MEDIA SOLUTIONS, LLC |
发明人 |
FERZACCA MICHAEL E.;MACAULAY CHRISTOPHER M.;SMITH GARY J. |
| 分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
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