Web Optimization and Campaign Management in a Syndicated Commerce Environment

摘要

A method and system are disclosed for optimizing webpages and managing campaigns in a syndicated commerce environment. Social data associated with a first user is used to determine their user characteristics. These characteristics are then used to identify a set of second users that possess the same characteristics. The past online behavior of the set of second users is analyzed to identify online conversion actions they have performed. In turn, the online conversion actions are analyzed to identify campaign data associated with a campaign goal, which is then provided to the first user.