| 发明名称 |
RESPONSE ATTRIBUTION VALUATION |
| 摘要 |
A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign. |
| 申请公布号 |
US2012290385(A1) |
申请公布日期 |
2012.11.15 |
| 申请号 |
US201213559140 |
申请日期 |
2012.07.26 |
| 申请人 |
CRITES ROBERT;KENNEDY RUBY;INTERNATIONAL BUSINESS MACHINES CORPORATION |
发明人 |
CRITES ROBERT;KENNEDY RUBY |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
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代理人 |
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