| 摘要 |
Techniques are described herein for processing cross-line conversions. A cross-line conversion occurs when a user performs an offline acceptance of an offer that is associated with an online advertisement. An offline acceptance is an acceptance that is made in-person by the user at a physical location of a seller. Examples of such a physical location include but are not limited to a retail store (e.g., a department store or a boutique store), a fixed or mobile retail stand, a booth at a conference (e.g., a business conference or an academic conference), a kiosk, a sporting arena, a ball park, etc.
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