发明名称 |
DYNAMIC ALLOCATION OF ADVERTISING |
摘要 |
A method, apparatus and system for the dynamic allocation of advertising content includes tracking user interaction with media content and scheduling a presentation of advertising content based on the tracked user interaction. In one instance, tracking user interaction with media content includes at least one of determining a frequency with which a user switches between available programming channels and determining a user preference for an advertising content format or advertised products. In a case in which a frequency with which a user switches between available programming channels is tracked, advertising content is scheduled to be presented at a time during which a user is most likely to be viewing a particular channel and as such, to view the advertising content. |
申请公布号 |
WO2012150972(A1) |
申请公布日期 |
2012.11.08 |
申请号 |
WO2012US21793 |
申请日期 |
2012.01.19 |
申请人 |
THOMSON LICENSING;BADAWIYEH, BASIL;SKOLNIK, SETH |
发明人 |
BADAWIYEH, BASIL;SKOLNIK, SETH |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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