Method of surveying watching of image content, and broadcast receiving apparatus and server employing the same

摘要

A method of surveying watching image content, and a broadcast receiving apparatus and server employing the same are provided. The method includes displaying image contents on a screen; capturing and storing signature images of the image contents; and in response to receipt of a query, comprising a target image of image contents to be surveyed, from an external server, determining whether one of the stored signature images is identical to the target image, and transmitting a result of the determining to the external server.