摘要 |
Methods are provided for inferring user data based on a third-party advertising feed provided to a user while browsing a website hosted by a web server. One method includes receiving, at a web server, a request from a first user at a first IP address for content hosted on the web server, and delivering the requested content from the web server to the first IP address. An advertising feed targeted to the first IP address is inspected and user data from the advertising feed is inferred. The method then generates supplemental content according to the user data inferred from the advertising feed, and provides the supplemental content to the first IP address. |