发明名称 Customizing browsing content based on user data inferred from targeted advertisements
摘要 Methods are provided for inferring user data based on a third-party advertising feed provided to a user while browsing a website hosted by a web server. One method includes receiving, at a web server, a request from a first user at a first IP address for content hosted on the web server, and delivering the requested content from the web server to the first IP address. An advertising feed targeted to the first IP address is inspected and user data from the advertising feed is inferred. The method then generates supplemental content according to the user data inferred from the advertising feed, and provides the supplemental content to the first IP address.
申请公布号 GB201217124(D0) 申请公布日期 2012.11.07
申请号 GB20120017124 申请日期 2012.09.26
申请人 INTERNATIONAL BUSINESS MACHINES CORPORATION 发明人
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