发明名称 |
Systems and methods for providing a reverse frequency cap in advertisement viewing |
摘要 |
Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement. |
申请公布号 |
US8306855(B2) |
申请公布日期 |
2012.11.06 |
申请号 |
US201113236283 |
申请日期 |
2011.09.19 |
申请人 |
HALEY KEVIN C.;LUENBERGER ROBERT A.;AOL ADVERTISING INC. |
发明人 |
HALEY KEVIN C.;LUENBERGER ROBERT A. |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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