<p>The present subject matter discloses a system and a method for privacy protection to protect the confidential and personal information of end users using a client device (108) to avail services recommended by a service provider (110). In one embodiment, a privacy protection system (102)for recommendation services comprises a processor (202) and a memory (204) coupled to the processor (204). The memory (204) comprises a interest group aggregator module (112)having at least one interest group aggregator, each of the at least one interest group aggregator configured to collate a plurality of segments of profile information pertaining to a plurality of end users categorized in a interest group based on a interest profile of each of the plurality of end users.</p>