| 摘要 |
A dynamic incentive system is described herein that uses location data, customer demographics, and other information to make real-time targeted offers to consumers to encourage a consumer to respond to one or more calls to action. The system receives information about the consumer, such as the consumer's schedule, past purchase history, demographic information, needs, and so forth. The system also collects needs of merchants, such as unfilled appointment times. If the merchant has submitted an offer with a schedule that matches the consumer's, the system may offer the consumer an incentive to visit the merchant. The incentive may include a coupon for a discount on the merchant's services, an offer to unlock digital content, or any other incentive. Thus, the dynamic incentive system provides incentives to help merchants sell products and services by reaching more consumers and reaching them in new ways that are highly relevant to the consumers' current activities and location.
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