| 摘要 |
PURPOSE: A self-diagnosis and blending method of a company and a service model thereof through customer GAP analysis of a SaaS(Software as a Service) system are provided to enable an external management consultant to suggest a branding direction of a client company by using quantitative data. CONSTITUTION: A company inputs survey content by using an application. A survey is completed after a customer responds a real question. The application analyzes difference between existing customer and an ideal customer and completes analysis of the customer. [Reference numerals] (A1) Installing an application; (A10) Finally storing customer analysis data; (A11) Inputting the base information of a company; (A12) Inputting the qualitative evaluation of the company; (A13) Inputting the quantitative evaluation of the company; (A14) Inputting ideal customer lifestyle; (A15) Analyzing total company analysis; (A16) Finally storing company analysis data; (A17) Analyzing business characteristics; (A18) Analyzing business life cycles; (A19) Analyzing customer tendency; (A2) Inputting/storing conserved customer data(excel sheet convertible); (A20) Analyzing the economy sensitivity of business; (A21) Finally storing business analysis data; (A22) Gap analyzing existing customers and ideal customers; (A23) Analyzing the needs of customers; (A24) Finally storing customer self-analysis data; (A3) Inputting/forming customer survey items; (A4) Customer survey; (A5) Completing customer survey registration; (A6) Customer analysis 1(demography); (A7) Customer analysis 1(psychographics); (A8) Customer analysis 3(customer lifestyle); (A9) Customer analysis 4(STP); (BB) Customer question and answer; (C1) Inputting the business direction of company; (C2) Company branding consulting of company; (C3) Customer positioning consulting; (C4) Company business target consulting; (C5) Company marketing direction/method consulting; (C6) Finally completing company business diagnosis/consultation; (DD) Company; (EE) Customer; (FF) Business consultant
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