MOBILE ADVERTISEMENT SYSTEM AND METHOD

摘要

The present invention relates to a mobile advertisement system and method, and more particularly, to a mobile advertisement system and method which can provide a plurality of pieces of advertisement content to a terminal. For this purpose, a mobile advertisement system comprises: a terminal which makes a request to an advertisement relay server for advertisement content to be provided in an application program when the latter is executed; and said advertisement relay server which receives, from a relevant advertisement network server from among a plurality of advertisement networks, the advertisement content requested from the terminal, and transmits the received advertisement content to the terminal.