| 摘要 |
Personalized search results are provided to a user by sending to the user a direct marketing email having associated therewith one or more opt-out elements. Information related to the user's interaction with the one or more opt-out elements is maintained in a database. When a search request is thereafter submitted to a search engine by the user, the information related to the user's interaction with the one or more opt-out elements is used to inhibit inclusion within the search results of one or more items. In addition or alternatively, when the user accesses a search interface having a plurality of search options selectable to provide a search request to the search engine, the information related to the user's interaction with the one or more opt-out elements is used to inhibit inclusion within the search interface of one or more of the plurality of user selectable search options.
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