| 摘要 |
Techniques are provided for enabling chat in connection with online advertisements or sponsored search advertisements. Techniques are provided in which at least some sponsored search advertisements are associated with a displayed graphic, which graphic may visually suggest chat functionality. If the user selects or clicks on the graphic, without requiring opening of a Web page, a chat area may be provided, such as through the use of an instant messaging application. Using the chat area, the user may be immediately able to converse with the advertiser or an agent of the advertiser regarding a subject of the sponsored search advertisement.
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