| 摘要 |
A novel and simple interactive web advertising method. A Click to Call feature is placed together with a web advertising message. A viewer may input a phone number and submit it by clicking a submitting button, and the input phone number is then submitted to the hosting server for subsequent actions either by the advertising agency or the advertiser. The web advertising message may be in any form, for example, in banner display, in web link description or boxed text advertising.
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