ADVERTISING IN A VIRTUAL ENVIRONMENT

摘要

A method and system for placing advertising content in a three-dimensional virtual environment. A predefined space is selected for receiving the advertising content from an advertising provider. Information regarding the context of the space within the virtual environment is used by the advertising provider to select appropriate advertising content that relates to the context of the space within the virtual environment where the advertising content is to be placed. The advertising content can be content already existing on an advertisement server. The advertising content can change and alternate content can be substituted for the original content upon the occurrence of certain events.