摘要 |
A method, system, apparatus and computer program to establish whether a user will likely conduct repeat business with a vendor presenting a commercial offer. If the system determines the user is likely to conduct repeat business with the vendor, the system will present the offer in a first format, and if the system determines the user is less likely do conduct repeat business with the vendor, the system will present the offer in a second format. In the second format, the offer is either more expensive or less prominently displayed as compared to the first format. |