| 摘要 |
Systems and methods for information querying and serving on mobile devices based on ambient conditions. Conditions include weather, traffic, market prices, news and events, and the like. Information providers use a code triggered information server to serve context, demographic, and behavior-targeted information to users via mobile devices. Users obtain information by scanning or observing codes or information. The scans, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile—which may include updated user-specific behavior information, situational and ambient information, an accumulated history of scanned code messages, and integration with outside database information—the server selects information to serve to the users' mobile devices from an information base. Information may also be served to users based solely on the user profiles and ambient conditions based on the accumulated history of scanned codes. |
