RECOMMENDING DIGITAL CONTENT BASED ON IMPLICIT USER IDENTIFICATION
摘要
One embodiment of the present invention sets forth a technique for recommending digital content to a user of a digital content application based on continually learned patterns of behavior. Based on metrics collected from a current session of the digital content application, properties associated with one or more users interacting with the application are inferred. The inferred properties are matched against previously defined patterns of behavior to identify digital content that could be presented to the one or more users for optional selection.
申请公布号
WO2012138667(A1)
申请公布日期
2012.10.11
申请号
WO2012US32023
申请日期
2012.04.03
申请人
NETFLIX, INC.;KRISHNAMURTHY, SATISH KUMAR;FUNGE, JOHN;HUNT, NEIL D.;YELLIN, TODD SCOT;SANDERS, JONATHAN MICHAEL
发明人
KRISHNAMURTHY, SATISH KUMAR;FUNGE, JOHN;HUNT, NEIL D.;YELLIN, TODD SCOT;SANDERS, JONATHAN MICHAEL