DMB SERVER AND METHOD FOR PROVIDING ADVERTISEMENT CONTENTS USING DMB SERVER, USER TERMINAL AND METHOD FOR DISPLAYING ADVERTISEMENT CONTENTS USING USER TERMINAL

摘要

PURPOSE: A DMB server and a method for providing advertisement content using the DMB server, and a user terminal and a method for displaying advertisement content using the user terminal are provided to encode advertisement content to a DMB data broadcast signal and supply the DMB data broadcast signal to the user terminal. CONSTITUTION: A content registering unit(201) registers advertisement content. A content encoding unit(202) encodes the advertisement content to a DMB(Digital Multimedia broadcast) data broadcast signal. A content providing unit(203) provides the encoded advertisement content to a user terminal through a DMB network. [Reference numerals] (101) DMB server; (201) Content registering unit; (202) Content encoding unit; (203) Content providing unit; (AA) Advertiser; (BB) Ad content; (CC) DMB data broadcasting; (DD) User terminal