| 摘要 |
Some implementations provide techniques for estimating impression numbers. For example, a log of advertisement bidding data may be used to generate and train an impression estimation model. In some implementations, an impression estimation component may use a boost regression technique to determine a predicted impression value range based on a proposed bid received from an advertiser. For example, the predicted impression value range may be determined based on a predicted estimation error. Additionally, in some instances, the predicted impression value range may be evaluated using one or more evaluation metrics.
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