| 摘要 |
Techniques are described herein for delivering ad-initiated emails to a user's visual email inbox to provide access to content. Ad-initiated emails are emails generated by an ad server in response to a user's selection of an online advertisement that is served by the ad server. A visual email is an email represented using a creative. For instance, the visual email may include metadata that identifies the creative or that may be used to identify the creative. The creative may be an audio component, an image component, and/or a video component. A creative may be used to represent a single email or multiple emails. If a creative is used to represent multiple emails, selection of the creative may provide access to the various emails, information identified by the emails, and/or a list of the emails. Content may include a coupon, a file, an advertisement, etc. |
