SYSTEMS AND METHODS FOR PROVIDING TARGETED MARKETING CAMPAIGN TO MERCHANT

摘要

Methods, systems and computer readable medium are provided for providing targeted marketing services. Historical transaction data is analyzed by a computer based system to provide an aggregate data profile of transaction account holders which participated in transactions with a first entity. A targeted marketing campaign is selected by the computer based system from a selection of available targeted marketing campaigns to propose to the first entity based on the aggregate data profile of transaction account holders. The selected targeted marketing campaign is then proposed by the computer based system to the first entity.