| 摘要 |
A targeted content distribution capability via a broadcasting mechanism is disclosed herein. The targeted content distribution capability enables the combining of meta-data with broadcast information to form the broadcast signal. The capability also enables linking the meta-data to the advertised content. By broadcasting content by reference instead of by the actual advertised content, receiving devices may be configured to filter content distribution requests based on any suitable criteria. For example, filtering may be based on the receiver's supported capabilities and/or user preferences. Advantageously, a user may then retrieve advertised content targeted at the specific end user and tailored specifically to that end user's preferences and device.
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