SYSTEM AND METHOD FOR THE AUTOMATIC DELIVERY OF ADVERTISING CONTENT TO A CONSUMER BASED ON THE CONSUMER'S INDICATION OF INTEREST IN AN ITEM OR SERVICE AVAILABLE IN A RETAIL ENVIRONMENT

摘要

A system and system for the delivery of targeted advertising content to a consumer based on implicit or explicit indications of interest by the consumer regarding products or services available in a retail environment. The retail environment is divided into a number of detection regions, with each detection region monitored by a region manager and containing one or more display devices. Each display device has an associated display zone in which a consumer is likely to be exposed to advertising content that is being presented on the display device. The region manager can detect the location of the marker within the detection region. When a marker enters a display zone, the region manager makes an HTTP request to a session manager to deliver relevant advertisements. The session manager responds with an HTTP response that delivers advertising content to the display device that is contained in the display zone. Advertisements may be selected based on a variety of factors, including a previous implicit or explicit indication of interest in a product by the consumer, the particular products or categories of products contained in the zone, the consumer's dwell time, past purchases, or other shopping behavior observed during present or prior shopping sessions.