METHOD AND APPARATUS FOR TARGETED ADVERTISING BASED ON VENUE IDENTIFICATION AND EVENT CRITERIA

摘要

Disclosed is a method for targeted web advertising. In the method, an advertisement selection request is received. A venue associated with the advertisement selection request is identified based on an Internet Protocol (IP) address associated with the advertisement request. An event at the identified venue is likewise identified based on an event schedule. An advertisement for responding to the advertisement selection request is selected based on an advertisement selection criterion associated with the identified event.