| 摘要 |
PURPOSE: A bidirectional advertising system using a user terminal of a digital multimedia advertising device and an advertising method thereof are provided to enhance the communicability of an advertisement and induce user participation by building a wired-wireless connection community and developing a mobile coupon system. CONSTITUTION: A DB(database) server stores multimedia advertisement contents. An integrated operation server for the multimedia advertisement contents(120) is connected to the DB server to store and detect the multimedia advertisement contents. A plurality of digital multimedia advertisement panels(130) receive and play the multimedia advertisement contents. A content synchronizing unit(124) synchronizes the multimedia advertisement contents with content data made by a user. [Reference numerals] (111) Advertisement content database; (112) Marketing content database; (113) Digital multimedia database; (114) Advertisement content service company database; (115) Digital receiver database; (120) Multimedia advertisement content integrated management server; (121) Market data analyzing unit; (122) Monitoring unit; (123) Advertisement content management unit; (124) Content synchronizing unit; (125) Data transceiving unit; (130) Digital multimedia advertisement panel; (150) Advertisement contents service server; (151) Mobile coupon issuing unit; (160) Digital receiver; (170) Manager terminal; (AA) Communication network(TCP/IP internet), a mobile communication network; (BB,CC) Base station; (DD) Database server; (EE) User terminal |
