| 摘要 |
A system for offering mobile location based advertisements based on a pay for performance method is presented. The system serves and tracks advertisements and business locations searched and viewed by a user, and can determine if the user visited the business location and performed a transaction at the location in a specified timeframe of the advertisement. The advertising costs are determined based on cost per action models such as a cost per visit (CPV) or a cost per transaction (CPT). Additionally, a system to verify user visits, advertisement codes and transactions in a local business environment is presented, which can also be used for sending an electronic receipt of the transaction to the user's mobile device.
|
