| 摘要 |
<p>In one example embodiment, a computer-implemented method for acquiring a captive customer base within a cloud computing environment comprises providing customer software to a service organization, with the customer software being configurable to facilitate communications between the service organization and a client base of the service organization. The customer software provided to the service organization is subsidized based on a condition that the service organization allows a software provider to embed context-based marketing content in the customer software, and is provided to the client base via the customer software, with the context-based marketing content directed to products offered by the software provider, and the products being supplemental to service organization services, thereby using the customer software to generate revenue for the software provider, with costs of the context-based marketing being determined by software development costs.</p> |
