发明名称 METHOD AND SYSTEM FOR POSITIONING ROW ADVERTISING IN A PROGRAM GUIDE
摘要 A method of arranging row ads system within a program guide includes communicating row ad metadata to a user device and communicating program guide information to a user device. The program guide information defines a plurality of rows, wherein at least a first row is associated with a first channel. The method includes associating positioning information with the row ad relative to the first row, populating a second row from the plurality of rows in response to the metadata and displaying the row ad and displaying the first row associated with the first channel within a program guide structure on a display associated with the user device in response to the positioning information.
申请公布号 US2012240164(A1) 申请公布日期 2012.09.20
申请号 US201213485326 申请日期 2012.05.31
申请人 THE DIRECTV GROUP, INC. 发明人 SHARKEY JEFFREY L.
分类号 H04N21/482 主分类号 H04N21/482
代理机构 代理人
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