| 摘要 |
A system and method of delivering a personalized media item to a user of an interactive television is disclosed. The system comprises a television terminal, a computing device and a remote control device. The computing device further comprises a set top box. The computing device may be connected to a server through a communication network. The system stores a personal profile for each of its users. The user's identity is determined after a user switches on the television. Media items organized by media categories are stored in the computing device. A user may select a media item through a hierarchical user interface based upon scrolling tickers on the television terminal.
|
