METHOD AND APPARATUS FOR DISPLAYING INFORMATION IN RESPONSE TO MOTION PICTURE PROGRAMMING

摘要

Various apparatuses and techniques for displaying information in response to motion picture programming are herein described. A handheld remote control can comprise a storage device. The handheld remote control can be configured to receive user input to select an element in a scene of non-commercial programming, where the element can represent an item for purchase. The handheld remote control can also be configured to retrieve purchase information for the element from a set-top box. The set-top box can be configured to display the non-commercial programming on a television display. The handheld remote control can also be configured to store the purchase information in the storage device and store user information, including account information, in the storage device. The handheld remote control can be configured to electronically complete a purchase transaction for the item using the stored purchase information and the stored user information.