| 摘要 |
On-premise virtual shopping assistance is provided via a mobile device and other networked user interface devices. The assistance can be based on various context parameters associated with the shopper, including without limitation location, past shopping behavior, shopping list content, store layout, inventory, social networking characteristics, in-store activity, perceived shopper intent, etc. Based on such context information, a retailer and/or a manufacturer can provide relevant information to an on-premise shopper, including without limitation product/service promotions (e.g., discounts), product/service specifications (e.g., nutritional information) and recommendations and on-premise routing information. Such information may be presented to the user through mobile device or via on-premise displays that respond to the shopper's location within a store. In one implementation, on-premise virtual shopping assistance may be provided through a cross-retailer shopping platform integrating shopper, product/service, and retailer information and presenting relevant assistance to the shopper through one or more user interfaces.
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