MANAGING CUSTOMER COMMUNICATIONS AMONG A PLURALITY OF CHANNELS

摘要

A method, data processing system, and computer program product for managing communications sent to a plurality of customers are presented. A set of features of a customer in the plurality of customers and a plurality of channels for communicating with the customer are identified. A number of times to test the plurality of channels is identified based on a number of customers in the plurality of customers. A weighting for the set of features of the customer is identified from results of testing a channel in the plurality of channels. The weighting is identified in response to determining that the plurality of channels have been tested the number of times. A probability of success in using the channel to communicate with the customer is identified based on the weighting and the set of features. A determination is made whether to use the channel to communicate with the customer based on the probability.