SERVER APPARATUS, TERMINAL APPARATUS, USER'S DEGREE OF INTEREST CALCULATION METHOD, USER'S DEGREE OF INTEREST CALCULATION PROGRAM, TERMINAL PROGRAM, RECORDING MEDIUM HAVING PROGRAM RECORDED THEREIN, AND INFORMATION PROVIDING SYSTEM

摘要

A server apparatus according to the invention obtains, from a terminal apparatus, scroll operation information conducted on a display area of the terminal apparatus, and obtains content identification information for identifying the content displayed at the display area, and calculates the user' s degree of interest in the content identified by the obtained content identification information.