A boat lift with a rotatable head attached to a bracket securable with respect to environmental structure such as a pier which to be capable of lifting a watercraft from the water and while rotating thereof to a position above an adjacent area such a dock area. The lift includes a rotating head assembly having a mounting fin extendable into the interior of a vertically reciprocating mast. A watercraft supporting cradle is secured to the mast to be movable therewith and includes vessel support members for facilitating retaining of a watercraft thereupon. Vertical movement between the mounting fin and the reciprocating mast is facilitated by sliding wear pads positioned therebetween.
